Magazines have to increase profits and market penetration and music magazines are now 'Brands' and doe not conflict themselves to print.
Digital Technology
Digital technology has changed everything by seeing media texts on a digital device. This has made a concept of a magazine different and can access magazines online on mobiles and tablet/IPad devices.
Synergy
Synergy helps magazines make more money for their brand. You can sell your brand in different ways to reach or relate to more people this is by using a variety of advertising revenues.
Billboard Music Magazine 
I have investigated Billboard magazine and how it is a brand. It is an American music magazine and is very influential in music. The magazine's brand offers the physical magazine but beyond that it offers music charts to tell people the most popular music day to day. The latest news about the music and entertainment industry and offers new trends and issues happening at the moment.
Billboard has been developed products, live events, print magazine, TV awards, radio and it offered on mobile platforms this is how the magazine use convergence.
The magazine has a head quarters in New York and now has businesses in Brazil, Greece, Japan,Korea and Russia.
Billboard magazine is owned by 'Prometheus Global Media' which is a diverse company in media, entertainment and advertising and marketing. This company helped the Magazine to get a award show called 'Billboard Music Awards' which started in the 1980's in December but stopped in 2007 and then started again in 2011. They offer different awards e.g. 'Artist of the year', 'Album of the year' and 'Song of the year' and have different hosts and location every year. It was first televised on FOX network and then after 2011 they stayed with FOX network but on their new channel 'ABC'.Billboard offers different genres of music because they host a Latin music awards.
No comments:
Post a Comment