- "The mass market is a general business term describing the largest group of consumers for a specified industry product.
- "A niche market is the subset of the market on which a specific product is focusing. So the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment."
As my magazine is based on the pop genre,therefore I decided to go with a mass audience as pop is a big genre compared to something like country music. I researched many different pop magazines and there publishing houses. I made a post earlier on before making my magazine about 'Media Institutions' but never chose a publisher.
I have narrowed it down to two different publishing houses, 'Bauer Media' or 'IPC Media' which both sell mainstream music magazines.Bauer Media concentrates on publishing magazines and on radio. I is one of the most successful companies in the worlds and is European based company. They own magazines like 'Q', 'Kerrang' and 'MOJO' which are popular all over the world. The company does this by having offices around the UK to sell popular UK magazines and air radio shows. They also have a Bauer group in the USA and this makes there radio and magazine products have a wider audience as they are available in 16 countries. Bauer publishes 'woman's weekly', 'Take a break', 'Eat in' and Puzzle magazines. This hows they offer a variety of different types of magazines,not just music.
IPC Media is a British Magazine Company and have three divisions of magazines. The first section is targeted towards woman which include magazines like 'Now and 'Pick me up'. Then the second section is more specific and is aimed at up market (upper class ABC1) which include 'Ideal Home' and 'Look' and these magazines are very popular. The last division is targeted to men which are magazines like 'Country Life' and 'Rugby World'. All the magazines owned by IPC are available on every platform e.g. mobile, tablet and print which widens their audience.They own 'NME' a very famous rock/pop music magazine and now is available to read online which brings in money which is a clever idea. IPC are not afraid to branch off into different music genres such as 'Hip Hop' and 'Brit pop' which are not as mainstream.
In conclusion I have decided it use IPC media company a my publishing house because they concentrate on just magazines making my magazine more likely to become popular. As My magazine is UK based it wouldn't make sense to use a company which isn't founded in the UK but IPC was founded in London. IPC company own some of the most popular magazines for woman, men and music. They offer different types of magazines at different prices to attract all social groups.Bauer media company do not concentrate on magazines in music which isn't good for my pop magazine as I need to be in the same publishing house as other popular music magazines. As IPC offer their magazines on all platforms it opens my magazines audience making it accessible to everyone.
I have narrowed it down to two different publishing houses, 'Bauer Media' or 'IPC Media' which both sell mainstream music magazines.Bauer Media concentrates on publishing magazines and on radio. I is one of the most successful companies in the worlds and is European based company. They own magazines like 'Q', 'Kerrang' and 'MOJO' which are popular all over the world. The company does this by having offices around the UK to sell popular UK magazines and air radio shows. They also have a Bauer group in the USA and this makes there radio and magazine products have a wider audience as they are available in 16 countries. Bauer publishes 'woman's weekly', 'Take a break', 'Eat in' and Puzzle magazines. This hows they offer a variety of different types of magazines,not just music.
IPC Media is a British Magazine Company and have three divisions of magazines. The first section is targeted towards woman which include magazines like 'Now and 'Pick me up'. Then the second section is more specific and is aimed at up market (upper class ABC1) which include 'Ideal Home' and 'Look' and these magazines are very popular. The last division is targeted to men which are magazines like 'Country Life' and 'Rugby World'. All the magazines owned by IPC are available on every platform e.g. mobile, tablet and print which widens their audience.They own 'NME' a very famous rock/pop music magazine and now is available to read online which brings in money which is a clever idea. IPC are not afraid to branch off into different music genres such as 'Hip Hop' and 'Brit pop' which are not as mainstream.
In conclusion I have decided it use IPC media company a my publishing house because they concentrate on just magazines making my magazine more likely to become popular. As My magazine is UK based it wouldn't make sense to use a company which isn't founded in the UK but IPC was founded in London. IPC company own some of the most popular magazines for woman, men and music. They offer different types of magazines at different prices to attract all social groups.Bauer media company do not concentrate on magazines in music which isn't good for my pop magazine as I need to be in the same publishing house as other popular music magazines. As IPC offer their magazines on all platforms it opens my magazines audience making it accessible to everyone.
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