Social Identity Theory

The theory was developed by Henri Tajfel and John Turner. Through social categorization it divides people into social classes, race, age, gender and this helps people formulate a social identity for themselves. There are two groups an 'in-group' and 'out-group', the 'in-group' goes against what the 'out-group' thinks, this enhances there self image.

Tajfel came up with the idea of stereotyping which shows a clear style of group; for example MOD, rock and skinheads. This is called social comparison meaning you compare one group to the other group such as skinheads all have the same short hair cut, doctor martins and are fighters and aggressive. Hippies are very chilled out and go with anything and believe in everything peaceful, these two group do not get along.
 

Does Social identity Theory still apply to music magazines?

In different types of music e.g. pop, this genre is all positive and never show pop celebrities getting in trouble because they are idols for there young target audience. Rock bands/singers don't care about there image and give the impression that they don't care and look down on people if they don't listen to the same music. I can see that rock music affects the people who listen to it by changing there attitudes and beliefs.