Research Methods

Primary Research:
It is where the researcher has collected new information which has never been seen before. They can do this by taking surveys, questionnaires or interview.

Secondary Research:
It is where the researcher has collected existing information that has already been produced. You can research through newspapers, magazines, internet and company reports.


Qualitative Research:
It originated from social and behavioural sciences, it explores issues and answers and analyses all of them and is an unstructured research. This type of research happens in nearly every workplace nearly everyday. Usually survey a small number so they get the answers they want and makes it more precise.

Quantitate Research:
It is used to develop mathematics models and theories. It's about asking questions and is more structured so it produces exact facts at the end of the surveys, questionnaires and interviews. In this research method to get a more reliable result they survey people in large numbers. 

This helps me choose which type of research I'm going to use, when I make my front cover, I will make different versions and go and take a few surveys to see what my target audience says and ask about the layout,colour theme and overall look. I will  take inspiration from secondary research like other magazines in the same genre.