Bauer Media Group

 

Bauer Media has the largest publishing group and it offers over 300 magazines in 15 countries and then offers it online, TV and radio stations. Bauer Media Group is a UK based company including many other brands. They receive all their information from magazines and radio. Bauer Media owns numerous brands including Mojo, Kerrang and Q magazine. 

Mojo's audience is mainly men over woman because in a survey from the NRS says 150 men and 50 woman read or bought the magazine, this could suggest it more about music men like. There are more ABC1 (upper class) than C2De (working class).

Kerrang's audience is more equal compared to Mojo magazine because there were 150 men and 103 woman showing it attracts both genders and especially 15 to 34 years old. More C2DE read Kerrang than ABC1 but only by 13 more readers. 192 of the readers are aged 15-34 but this is a big range in ages and isn't very exact.

Q has a very unequal audience because 243 men read it an only 77 and more ABC1 read more than C2DE. There is quite an equal amount of 15 to 34 years old and 35 year olds and older.

 

Pro's of NRS

• It helps small media companies gain a wider audience and gain a profit.
• NRS helps create, develop and launch your successful business.
• It can guide companies in every country on a radio station, TV, press and other media sources.
• They have generated enormous amounts of money in the past 22 years in 350 media markets.

Con's of NRS

• From reviews of the company they say there is no clear strategy as to where your company is going.
• You have to travel very far and can be very tiring and overwhelming.
• Many reviews say that the leaders are quite intimidating and need to be more inspirational to encourage the new company.
• A review says that they have an old way of thinking and are inflexible and don't take peoples opinions very well.