The 4F's

When it comes to designing a magazine you have to think about your target audience and whether it appeals to them. By using the 4F's helps you create a successful magazine. The 4F's are:

• Format
• Frame
• Formula
• Function

Format is the magazines overall look including the logo, coverlines, size of the magazine and headings.

 

Frame is the standard size with margins and gutters. Certain magazines use the same margins and layout.

 

Formula is the overall magazines approach to editorial content. Which includes the feature type, length, what's on the front and back of the magazine and the style of photography.

 

Function is what the magazine wants to achieve and the message it's trying to put across to the target audience.

 

 

 

The format of the magazine is, the masthead is behind the picture of the rapper A.K.A 'T.I 'this shows this is a very popular magazine because people can see it is a 'Vibe' magazine without seeing the title. It's in red to make the title still standout and show it is still 'Vibe' magazine. The cover lines are on either side of the picture telling you what's inside the magazine. The writing is in both lower case and capitals, the capitals make it stand out.

 

The barcode is down the left side of the magazine. The colour theme is blue, red and white, the hat matches the background. T.I is giving eye contact to the camera this makes the reader be welcomed and wanted, this makes them want to buy it. The target audience is mainly teenagers into R&B music and the clothes the rapper is wearing makes people want to buy it.